History

Our aim is to support disadvantaged Moroccan populations, particularly in rural areas, by catalyzing social enterprise and using innovative yet sustainable digital tools to solve education and accessibility constraints.

A brief history

CADDIn is the brainchild of Doha and Rachid Benjelloun; Doha founder and CEO of a prominent e-learning company in Morocco and Rachid, her brother, an international development and management consultant in Washington DC. It was on a family trip in the High Atlas that they decided that they will use their respective experience and skills to help disadvantaged populations in the country.

Doha (second from the left), Rachid (center right), and their respective families on a trip to the High Atlas

Where we are today

Having received IRS tax exemption in December 2020, we are forging partnerships with local organizations to support deaf and hard-of-hearing children and ecotourism entrepreneurs in Southern Morocco. We have also helped a lodge owner in the High Atlas develop a bilingual website and increase presence on international travel sites.

CADDIn helped a local entrepreneur start a bike rental business catering to local tourists.

CADDIn is partnering with a local government entity to provide technology tools to deaf and hard of hearing children so they can access learning resources.

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